Free Shipping is a very enticing option to offer to your customers and cause them to purchase from your website instead of a competitor's website. For some businesses that can offer free shipping, the benefits can largly outweigh the costs.

Websites that offer Free Shipping tend to see an increase in sales and will help increase customer retention rates (keep your customers coming back). Some customers offer free shipping on their entire store during certain months or for the entire year. Others offer automatic free shipping for orders over $X amount dollars.